newsletter October 14, 2021

What is a newsletter and how to use it in your business?

A survey conducted by Rock Content in 2018, with 684 people, revealed that 78.4% of individuals like to receive a newsletter and 76.8% have already made some purchase from receiving content in their personal email. So, knowing what newsletter is and investing in this strategy may be what is missing for your business to grow. Therefore, in this […]

Digital Business

Digital Business: How to Create Audience for Your

Create a well-defined profile, create quality content and convert hits into sales in your digital business. If you already have a digital business or are thinking about becoming an entrepreneur you should be aware of the vital role of the audience in the survival of your business. In the stages of construction and maintenance of your […]


E-learning: what is it and why create in your business?

E-learning is a form of non-presential teaching that grows exponentially and is a promising niche in the market. Just to give you an idea, according to the Brazilian Association of Internships, in 2018, remote education already represented 24.3% of total undergraduate enrollment. This educational model matches the reality experienced in the world: the increase in people’s connection […]

Growth Hacking: what it is and how to apply it to your business

Growth Hacking is one of the common elements among startups that grow in the short term, year after year. It is a new thought, originating in 2010, created by angel investor Sean Ellis, which seeks the growth of small businesses through experiments, tests, ‘hacks’. Dropbox, Facebook and Uber are three popular examples of solutions that […]

Online platform: everything you need for your digital products

Business, health, education, personal development… you’ve probably read about it on an online platform. These themes are the most sought after in digital products, which are materials created and distributed on the internet in the form of courses, manuals, digital magazines, podcasts, reports, etc. The Interactive Advertising Bureau, a market research institution in Advertising, identified that, in […]

Infoproduct or dropshipping: discover the best option

If you want to invest in entrepreneurship but still don’t know which way to go, you need to know the difference between dropshipping and infoproduct. They are two ways to make money from a digital business, but they have different proposals. With this information, it is possible to define if you want to work with […]

Funnel medium: how to produce content for this step

Between the lead generation and sales steps, there is an intermediate state called the middle funnel. At this stage, it is necessary to supply potential customers with content, as well as at the top of the funnel. But there are some quirks you should pay attention to. Leads through the sales funnel are aware of what they need and may even believe that […]

What is a freelancer and how to hire one for your business?

You may have hired this professional at some point in your life, but you didn’t even realize, so what is a freelancer? Typically, the areas involved with freelancing are: design, web programming and advertising writing. These are branches linked to technology and are still on the rise. Although these professions are associated with post-digital modernity, the origin […]

Is investing in social media ads good for your digital business?

It’s no longer surprising the extent to which social media has now reached. They are part of our daily lives. Thinking about how to improve your digital business without considering advertising on social media would be a big mistake. They will be responsible for spreading the company with the help of digital marketing, conquering more and more customers and increasing the influence in your digital business. […]