digital marketing October 14, 2021

What is creativity and how to use it in digital marketing?

Digital marketing is growing more and more and creativity is an essential factor for it. In this article, we’ll explain what creativity is, the importance of having good strategies, and 8 tips on how to get ideas off the paper. Check out! What is creativity? After all, what is creativity? There are several concepts that explain its meaning. According to the Portuguese Online Dictionary, the term […]

digital marketing

Discover what PLR is in digital marketing

Imagine selling a digital product without having to start the production process from scratch. This is possible thanks to PLR. But, after all, do you know what PLR is in digital marketing? If you are an infoproducer, you need to know this term very well. That’s because one day you may need to buy an infoproduct with PLR to […]


How to create an email list

Email marketing is a powerful way to get and qualify leads, but without a healthy email list, it just doesn’t work. If your company’s sales process is naturally complex, such as those in the B2B (business-to-business) field, for example, this need is even more indisputable. What is a good email list for you? In addition to undergoing maintenance and having […]

Marketing Techniques

5 Marketing Techniques to Increase Sales

Currently, competition in the infoproducts world is very strong. Therefore, you need to use good strategies to be able to increase your sales. Among them, we can highlight the adoption of marketing techniques. They can speed up your sales process as they help you build rapport with your potential customer. That way, it’s easier to convince […]

Digital Affiliates

Digital Affiliates: Advantages and How to Become One

Digital affiliates are people who refer products, online or physical and receive a commission for their sales. The Brazilian Institute of Affiliate Marketing stated that this market receives up to 20,000 new subscribers per month, a significant number for an expanding but still little-known service. In fact, this data is in line with what we […]


What is a newsletter and how to use it in your business?

A survey conducted by Rock Content in 2018, with 684 people, revealed that 78.4% of individuals like to receive a newsletter and 76.8% have already made some purchase from receiving content in their personal email. So, knowing what newsletter is and investing in this strategy may be what is missing for your business to grow. Therefore, in this […]

marketing tools

The main marketing tools

Many people have not yet discovered how important marketing is for a business, it is with marketing that the entrepreneur can make good decisions in his business. But for this to happen, it is important to use the right marketing tools for your type of business. These tools cannot be seen by the entrepreneur in isolation from each other, […]

Growth Hacking: what it is and how to apply it to your business

Growth Hacking is one of the common elements among startups that grow in the short term, year after year. It is a new thought, originating in 2010, created by angel investor Sean Ellis, which seeks the growth of small businesses through experiments, tests, ‘hacks’. Dropbox, Facebook and Uber are three popular examples of solutions that […]

MLabs: plans and characteristics

Have you ever heard of social media management tools? Currently, there are many tool options on the market. One of them is labs, which offers different plans, depending on the needs of each user. They are platforms that allow you to schedule posts, create performance reports, reply to posts and much more. In this article, you will […]

What is pop-up, how and when to use it on your website

Undoubtedly, at some point in your life, you’ve had some experience with pop-ups. Generally, they were used by websites with endless ads, which hindered navigation. Today, many companies do not use it, for fear of being frowned upon by the user. However, the resource can be used to the right extent and even become an ally during […]