E-learning: what is it and why create in your business?

E-learning is a form of non-presential teaching that grows exponentially and is a promising niche in the market. Just to give you an idea, according to the Brazilian Association of Internships, in 2018, remote education already represented 24.3% of total undergraduate enrollment.

This educational model matches the reality experienced in the world: the increase in people’s connection with technology. Investing in this means knowing that your business will follow the news, will be updated and prepared for the future.

Do you want to understand what e-learning is, what are its benefits and how to create a successful course? Read on.

What is e-learning?

There is a certain similarity between e-learning and EaD, which became popular in recent years. However, there is a basic difference, considering that distance learning is one in which teacher and student are not present in the same place. In this case, it does not necessarily need to be mediated through the internet, it can be through television broadcasts, radio, CDs and other methods.

On the other hand, e-learning refers to methods that necessarily depend on the internet connection to function. Thus, the translation of the expression means “electronic learning”. In this form of teaching, it is common to have a Virtual Learning Environment (AVA), in which teachers provide materials and students answer questions and deliver their activities.

This feature can be applied in several areas of knowledge and with different goals, but there are two that are the main ones. The first, and best known, is educational—such as free online, technical, and university bears.

The other model is the corporate one, which consists of training and developing employees of a given organization. It has several advantages for the company, such as cost savings and accessibility.

What are the benefits of e-learning?

Greater reach

Face-to-face teaching has some obstacles, ranging from geographical limitations to schedule compatibility. E-learning allows students to access classes at the time that is most convenient for them and from anywhere in the world.

Thus, it is easier to study for those people who work, take care of the house, have children or have any other commitment that hinders the in-person study. In addition, the individual is not restricted only to courses that are offered in their region. It is possible to explore infinite possibilities.

Possibility to climb

Once the course is created and made available to the first class, it can be used with a multitude of other classes. To do this, it is only necessary to update or create content frequently to ensure that the course is updated.

To better understand this strategy, it is worth knowing the Spark University platform. It makes hundreds of up-to-date lessons available to its subscribers, which are always ready for any new student, regardless of subscription date.

More attractive classes

It is undeniable that the virtual environment provides less monotonous learning moments. Generally, classes are shorter, practical and direct, with a more modern didactic. In addition, teachers tend to be more up-to-date, specialized and collect achievements achieved by the method taught.

There is a strong tendency for people to switch to online education. So, those who are already in the market and have good classes, have greater possibilities to stand out.

How to create successful e-learning?


Planning is a basic task before starting any project, but it is necessary to be careful and organized so as not to waste more time than necessary in this step. This is the time to:

  • choose the theme;
  • define the target audience;
  • do a study of the public and the competition;
  • define what the structure will be;
  • quantify goals;
  • choose the hosting platform;
  • Select good partners.

Create an attractive schedule

Setting a good schedule is what will give your product strength. So, select as many quality materials as possible, up-to-date and relevant to your content and use inspiration. Remember that your product must be unique, but having good references is essential in the process.

With that, create a script with the points you want to cover in the course and then write the content of each of the chosen topics. This is true for both recorded and written courses. Preferably, count on someone to review what was done and, once approved, just finish the schedule in the chosen format.

Make a good publicity

If there is no efficient digital marketing, it is useless to have good material, with a qualified team and the ideal platform. That’s why we’ve brought you some strategies that can be used regardless of your audience.

Before launch, produce lots of quality content on the blog and social media. This helps to create authority in the marketplace and to let people know of your ability to impart knowledge. After the launch, you can continue posting informational materials, but always mixing with the product’s promotion.

If you have testimonials from students, it is important to share them, to show people’s satisfaction in having your product/service. And, if you have a list of leads, don’t forget to send out email marketing as the resource also has great conversion rates.

Measure the results

After you launch the course, even if you reach your sales target, don’t forget to assess—constantly—your progress. This follow-up is the only way to know what can be improved for even better results. So please note:

  • how is the sales volume;
  • what is the student retention rate;
  • what is the engagement of students in course forums;
  • what is the level of student satisfaction;
  • Among other relevant aspects.

Teaching via e-learning brings benefits both for those who promote the course and for those who put themselves in the condition of students. Therefore, invest in the modality, whether for your company’s employees or to launch an educational course.