How to Create an Amazing Membership Area for Your Business
The member’s area is a digital space that works as a way for your customer not only to buy something but to be part of a community made by you. In case you don’t have your own official member area yet, it’s good to at least create a sense of that, treating your leads like “family” or “tribe”, for example.
There are great advantages when thinking about your own platform to build a members’ area: there are obvious benefits, such as having greater control of your content and independence at work, customizing the area with the characteristics of the brand, etc.
But also, not having your own platform, sometimes, means getting wrapped up in plugins and settings that probably aren’t your thing, which would lead you to outsource to the tech team.
Once you’ve chosen your own platform to host your online course or workshop, you’ll need to build it strategically and understand how to maintain it over time, with few cancellations.
That’s why we created this article. Learn how to create your member’s area and generate constant involvement among your members. Read more!
Member’s area: what is it?
It is a restricted environment, with login and password, which access is provided by customers signing up for the service. Within the member’s area, in general, you will find course modules with video, PDF and audio files. In Spark Members, for example, you have the options: host course, webinar, eBook and test.
Step by step for creating your member’s area
The steps to create your member’s area will logically depend on the platform you choose. But most of them work with similar logic.
First, you’ll choose the info product’s type, create a name for it, and categorize it into a niche. Then, just send an eye-catching image to serve as a cover. Detail: at Spark Members, we already suggest tags with niches and images for you to streamline your work and also be inspired!
Next, you should:
- send the contents;
- edit a sales page (if the platform offers this feature);
- create offers and discount links;
- establish access rules;
- choose a certificate template, whether customized or not;
- check the automation that might be useful;
- Check data reports and metrics about your infoproduct.
Defined all this, just published! Your course will be on the air and ready to be released.
If you create your members area on Wax, for example, you can only block some of the published content. There is no option there to create a name for the product, with cover, sales page, etc.
In Word Press, the range of possibilities is huge due to the numerous plugins for members’ area available. Anyway, try each platform to make a conscious choice according to your idea.
Tips for having an engaged member’s area
Get customers involved in onboarding right away
Onboarding is the integration of the client to the new environment, to the area that you have designed exactly for him. In digital entrepreneurship, this process is useful to know how the user feels with the first days of access to the platform, that is, it is recommended that you guide, explain the features and ask him questions.
You can also validate the purchase informing the results it can obtain with the knowledge passed on by the infoproduct and offer a quick win (such as extra material, a t-shirt as a gift, etc.).
Support a social cause
Businesses linked to a social cause are more likely to win community loyalty. Try to find out what types of social projects your members support. Mural Gun, for example, is linked to the 10×10 Project and, for each module of its course, which was given free of charge to the current class, there is a call for its students to make a donation.
A case involving a large brand is Gillette’s. In 2019, the company created a digital campaign called #OMelhorQueosHomensPodemSer, which raised awareness among other brands in favour of social engagement, in addition to allocating funds to institutions that help men, the target entity of the mobilization.
Build a goal with each member
If creating an onboarding is not feasible for you, try to develop a goal with your client. Ask him what would make him happy about the course, and also find out what he wants to achieve by learning the knowledge you are trading with him.
After that, follow up. And if somehow, that customer commits and reaches the goal, it will be easier to invite him to buy another infoproduct from you at another time.
Gamify your infoproduct
Gamification is to associate game elements to the course, such as giving rewards to the most active students in the course. You can make a point system and give one point when asking a question and five points when answering it, for example.
Added a few points, provide the possibility for them to exchange the score for gifts, gift cards or virtual gifts to be exchanged among colleagues. If you’re inspired by forums, you can also offer custom badges and titles to customers who meet more goals in the field.
Create a bookclub
If you work with online courses, chances are your learning-seeking audience will also enjoy reading. So by creating a book club you can keep your students more committed to the membership area.
Promote a book and schedule lives or text discussions by book or by chapter. And more: instead of a book, you can also use movies, TV series or any event relevant to the theme of your course. The main consequence of this is the relationships generated among themselves thanks to their platform!
That’s it! Building a membership area from scratch is no secret. Get to know the platform you want to deal with and go for the enhancing strategies mentioned here, from the use of onboarding to the creation of clubs within the area.