Paid traffic or organic traffic? Understand!

Paid traffic or organic traffic, which is better?

To create an efficient digital marketing strategy, it is necessary to understand what each one of them is, the main advantages and disadvantages and which one fits best in your infoproduct digital venture.

So, in this post, we’ll explain everything to you!

Organic traffic

First, do you know what organic traffic is? The organic traffic is when people know their business naturally, without having to spend on ads. Similar to the “word of mouth indication”. People know your work from your brand reputation and the relevance of your service.

Thus, this digital marketing strategy has no cost. It only requires the production of content for social media, blogs and websites, in addition to search engine optimization. This content marketing strategy is critical and must be well planned.

Benefits

1. Greater durability

Content created to fuel organic traffic doesn’t go off the air, unlike paid ads that have a deadline by which they are delivered. Texts for blogs or posts for social networks will always be there, being able to generate leads for your company at any time.

2. Permanent traffic and relationship building

The more the content produced by your brand is relevant, the greater the chance that people will continue to access it. With this form of digital marketing, you not only reach your target audience, but also create a close and permanent relationship with them. In this way, it is possible to follow the entire purchase journey and meet the customer’s needs.

3. Recognition and authority

Most customers need multiple points of contact to complete their purchase. Organic traffic generates this recognition for your business, without the need to have high ad spending. It also allows customers to trust and remember your brand.

Disadvantages

1. Slow and laborious implementation

Organic traffic is a digital marketing process that takes a long time to implement and provide positive feedback. It takes a lot of work to produce content frequently, rank well in search engines and develop a website.

2. Level of knowledge and investment

You will need to update your organic traffic strategies constantly. The tools change and require knowledge and recurrent improvement. Furthermore, producing quality content often requires not just time but investment. In some cases, a specialized company needs to be consulted or even hired, making organic traffic many times more expensive than paid traffic.

Anyway, check out some tips on how to generate organic traffic for your business in this video:

Paid traffic

In paid traffic, money is invested in an ad creation tool. This is the case, for example, with Google Ads and Facebook Ads. Generally, you are only charged when a user clicks or views your ad. The purpose of paid traffic is to attract people to your website or other pages of your brand and thus convert sales.

Benefits

1. Immediate results and no work

With paid traffic, from the moment your ad is available, your site can start to receive more hits. The process for creating campaigns on digital platforms is neither very complex nor time-consuming. You can make your own ad without any difficulties.

2. Metrics

Measurement is easier as ad tools provide reports. With this information, you can improve your digital marketing and improve subsequent campaigns.

3. Segmentation

This is one of the main advantages of paid traffic. Ad platforms allow you to target your ad target audience according to your business persona. Ads appear to people who are more likely to buy your product from information such as gender, age   , keywords, and interests, among others.

4. Budget flexibility

The minimum amount is very small, being only one real per day. You can spend as much on the ads as you can. However, remember: the investment will be proportional to the result. Initially, the amount is usually low and can be paid monthly, daily or for life.

Disadvantages

1. Constant and variable cost

Paid traffic will only bring in customers while you are investing in campaigns. This causes a certain dependency on paid ads. Also, for each ad click you will have to pay. The same is true for some other aspects. As a result, this digital marketing strategy may be more expensive than planned. Costs can also increase over time due to improvements in platforms and campaigns.

2. Knowledge and updates are required

As with organic traffic, a certain level of knowledge is required. Most importantly, you must always update and understand your target audience in order to attract them. Depending on your ad configuration and personalization options, paid traffic can become more complicated and slower than usual, causing campaigns to take longer to go live and manage. It will most likely take you a while to understand the metrics.