What is pop-up, how and when to use it on your website

Undoubtedly, at some point in your life, you’ve had some experience with pop-ups. Generally, they were used by websites with endless ads, which hindered navigation. Today, many companies do not use it, for fear of being frowned upon by the user.

However, the resource can be used to the right extent and even become an ally during navigation. That’s why it’s important to know what pop-up is, so you don’t get the wrong idea and exclude it from your internet strategy.

Read on and understand all about using this window on your website. Follow up.

What is popup?

The term pop-up refers to a window that automatically pops up while someone is browsing a website.

With this, the person loses all view of the page and can only see what is in that window that overlapped.

So, it’s ideal to get the reader’s attention, who won’t have any other distractions on the page.

It is common for the pop-up to present a Call to Action (CTA) as a field to leave the email and subscribe to the newsletter. See the main types that can be activated:

  • Click Activation — will appear after the user clicks on a certain area of ​​the page, usually in some space of the layout that has no buttons.
  • Scroll Enabled — after a person scrolls through the site to a specific point, which is usually the end of the page, the pop-up will jump on the screen.
  • Activation on exit — this action interrupts the user when in the direction of closing the page. At that moment, he is surprised by a new message, which is intended to keep him on the site.
  • Time-On —No matter where the person is on the page, the pop-up is scheduled to appear after a dwell time.

How and when to use the popup on the website

A frequent question is with what purpose to use this “surprise window”, as there is an insecurity about ending up scaring the potential customer. So we’ve brought you some examples and we’ll explain how you can use it below.

Subscribe to the newsletter

A common strategy for capturing leads is the option to subscribe to the newsletter. That way, you can talk directly to the person, as it will be in their email inbox. And pop-ups are very useful for getting those contacts.

It is valid to show this CTA when the individual has been browsing the site for some time. If you’ve been consuming your content for a few minutes, you’re probably interested in what’s being presented and will subscribe to the newsletter to receive more information.

See how Idea no AR uses copy to persuade the reader – from the initial question “Do you want to receive relevant content about entrepreneurship?” to the option to exit the pop-up without informing the email (“I’m not interested in business)”. It is possible that the reader when trying to leave, will be persuaded by that last sentence and change his mind.

Present events and courses

When you promote an event, you want it to reach as many people as possible, right? It’s common to use paid ads, posts on social media and even create landing pages. However, another effective way is by pop-up.

In the example we brought, we see the announcement of an event promoted by Tiago Tasman. As soon as someone opens his website, he is already surprised by this news. The pop-up content must be extremely well thought out, to convince the lead to leave their email and register for the event, since they haven’t even started to browse the page.

However, for perpetual products, it’s not a good idea to use this strategy as the constant advertising detracts from the user experience who, in turn, may stop accessing your site because they feel annoyed.

Disclose offers

The horror and why pop-ups are so hated: the offers. As we said, until some time, the ads appeared all the time on the screen and in a visually unpleasant way. However, this tactic can be very useful if used correctly.

Even SunoResearch knew how to do it in an extraordinary way. The ad is clean, without a lot of information, but it says everything the potential customer needs to know to be convinced to click on “see offers”.

When the user scrolls to the end, they are likely already interested in your content. Therefore, a good strategy is to program the pop-up to appear when the person has already reached the bottom of the page. This is the best time to show you how you can help.

On the other hand, it can also be placed when the user is already leaving the site, to draw their attention to the benefits shown in the offer. It’s like the final attempt to convince the lead to make the purchase.

Conduct polls

Doing surveys with the public is always complicated because people are unlikely to be willing to answer all the questions. When you receive a form by email, you will probably not even open the form link. However, there are some formats that manage to persuade the reader.

See, in the image, how the pop-up can help. In the case of Fluency.tv, the creators leave a subtle question in the corner of the page. The quiz looks so simple that the user has a greater tendency to answer it.

There is a fine line between useful and inconvenient pop-ups. So know what a pop-up is and forget about its misconception. Be careful when using them, but be sure to explore this feature offered by the sites. Its advantages are numerous, especially for capturing leads.