Scalable Business

What is Scalable Business and 3 Ideas?

Scalable business, increasingly, proves that it is not a buzzword or buzzword. High profitability, in addition to something desired by entrepreneurs, may become necessary for the survival of a company that could face a deep economic crisis.

Where does this term come from? Scalability, in the Engineering context, occurs when a software expands its usability without increasing, in proportion, its costs with technical resources or human capital.

But this phenomenon can also, and is desirable, to be applied in different types of businesses. After all, what entrepreneur doesn’t dream of selling more of their product or service without expenses following growth? We at park view city lahore are here to help!

Understand better in the text below!

Scalable business: what is it?

A scalable business is the type of enterprise that is capable of reproducing in large quantities, over and over again, what gains scale without requiring additional resources. With this, it is possible to generate jobs for more people and provide a positive impact on society.

Scalable businesses have some commonalities, such as:

  • scalable or scalable business model;
  • standardized products that are valuable to the market;
  • reproducible and operationally easy production process;
  • focus on marketing and sales;
  • automated processes;
  • Smart logistics.

Scalable, repeatable or exponential business?

These terms have very similar definitions, but a repeatable business is a brand that delivers the same product on an unlimited scale. Thus, for the business to be scalable, it must be, as a prerequisite, repeatable.

In other words: a scalable business encompasses the entire business model, not just the product, as it is a stage after the repeatable business.

The term exponential business is more related to business management. They have exponential growth and work with the scalable model, that is, they can expand without necessarily growing, creating new units or hiring more people.

Thus, we can trace this evolution sequence: exponential business > scalable > repeatable.

3 business ideas with scalability

Online courses

Digital products, by their nature, have a high potential for scalability. They are cheap and easy to produce and distribute. When marketing automation are associated with advertising planning, the infoproduct becomes practically a passive income for the digital entrepreneur.


Mobile or computer applications have been on the rise for a long time. Its production and dissemination is also low cost, with the only possible caveat being the need to maintain the apps. However, as an entrepreneur, your role is already to improve your product, so this task is included in the list of obligations to the business.

Collaborative Services

The collaborative economy is also aligned with the scalable business. In it, your business has the mission of managing a product or service that is obtained in a shared way. Uber is an example of collaborative transport service, while Airbnb offers shared housing service.

To do this, it is enough to research a need or problem — that makes the product valuable to the public, such as transport and housing. Then, with a software or app, it is possible to manage and scale the business.

Even in this universe, there are business models by subscription. The subscription model is based on recurring payment, in which customers pay indefinitely for access to the good, rather than purchasing a product or service once.

It works very well for online courses, such as O Novo Mercado, by Ícaro de Carvalho, and for apps, such as Netflix and Adobe.

Examples of Brazilian startups with scalable business

The 2019 ranking of 100 Open Startups chose 100 startups that apply the scalable business model. To be chosen, they met the startup’s positioning, platform and partnerships, supplier development and investment requirements.

Meet 3 of them:


Witseed, 3rd best national edtech, proves how the segment of online courses is heated — and it’s just the beginning. The platform has courses in Human Resources, Management and Leadership, Productivity and Analytics, Soft Skills, Innovation, Processes & continuous improvement and Services.

The startup has already trained employees from Natura, Siemens and other large companies. Your product has a lot of technology and cinema-quality classes.

It’s really worth climbing into the Education business and you don’t need to open a startup for that, try our course platform, SparkMembers!


Also in the educational niche, Mastertech also stands out with courses focused, in turn, on technology.

Some examples are Computational Thinking for Teachers, Product Owner Training and Programming for Non-Programmers. The company has cases with Accenture, Toyota, Claro, among others.


Fhinck has software that analyzes the tasks of company professionals, applies data science techniques and identifies opportunities to increase operational efficiency and improve the teams’ working hours.

The platform is already updated in accordance with the General Data Protection Law (LGPD), it is non-invasive — it does not capture the typing or screen of employees — and is aligned with the best big data resources.

A scalable business can make big changes to your career in entrepreneurship. While it demands disruptive insight and knowledge, a scalable product prepares your business during crises and generates exponential entrepreneurial potential. But everything can start from the basics, with an info product.